Oct 10

Depth tells (and sells)

Two items from a talk yesterday to the World Editors Forum in Hamburg by Giovanni di Lorenzo, editor of the weekly Die Zeit.

Giovanni di LorenzoDie Zeit.

  • In circulation and advertising, Die Zeit has just had the best four years in its history. Di Lorenzo said that circulation had grown by 60% and was now over 500,000 per week.
  • On payment for digitally-delivered content, he was clear that newspapers should not repeat or continue the mistake of giving content away free. “We need paid content”, he said, for quality journalism to survive.

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