01
Oct 14

The importance – for experiment – of not being embarrassed

catAs news media have to re-think much of what they do by experiment, popular media should be making use of one big, built-in advantage. They don’t embarrass easily.

Hidden away in this account of experiments at the Swedish mid-market tabloid Expressen is a clue. The paper’s head of mobile, Johann Hedenbro, was mostly busy talking to a MediaBriefing conference about the efforts they made to build their own version of Upworthy and how they are trying to make money from mobile users.

He makes the point that with small screens, it is more natural to split editorial material up into specialised streams. And he mentions, in passing, their “new, embarrassing site likeanimals.se”. The site is apparently so embarrassing that I can’t even find it either on my PC or phone (maybe I’m just not looking right: if you find it please tell me). Let’s assume it’s yet more pictures of cute and cuddly cats. And let’s also assume that Mr Hedenbro isn’t really embarrassed by it.

This says something about how experiment works. If you’re afraid of being laughed at for being trivial and not serious about journalism, you will limit your experiments. The quality of experiments lies partly in pushing them right out to the limits and sometimes beyond.

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28
Jan 14

Laboratory sites are re-inventing journalism on the run

For the past fifteen years, an argument has been reverberating in and around journalism. The digital era, argued one school of thought, is a total re-set: nothing will – or can – survive of the old news media dominated by print and terrestrial broadcast. Rubbish, argued the other school: digital journalism can’t do original reporting and when the world clocks that fraud, mainstream media will revive.

I parody the opposing positions, but not by much. The quarrel was static and often sterile. I’ve argued (here and here) that the task of journalists in the digital era is to adapt old values and ideals to new circumstances and possibilities. In other words, a lot needs to change to renew an old ideal: telling people useful truth.

This stale dispute from the past is now being rendered irrelevant by new online news businesses which have the experimental drive, technological confidence and resources to try new ways of doing things – and which have already won a sizeable audience to try them on.

Experiments small and large with everything from how long the ideal list should be to the ideal width for pictures to the right tone for longform reporting are conducted one the run, at speed and with a wealth of data about what is shared and how much. Failed experiments are dumped and forgotten. Online sites are not inhibited by caution about their reputation; they have won millions of users but not yet prestige and respect. Such sites are run as laboratories for the next news.

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24
Apr 13

This blog is back – swift catchup on the post-Leveson dog’s breakfast

I know that this week’s media debate is going to be all about the pros and cons of real-time news sharing in fast-moving crises like the Boston marathon bombings and subsequent shootouts, but this blog has a little catching up to do. While I have been writing a book, the government, Houses of Lord and Commons and the Hacked Off campaign have managed to make a gigantic dog’s breakfast of the follow-up to the Leveson Inquiry into phone-hacking.

This was pretty much the only subject on which I published during the long winter, so I’ll start by rounding up that stuff. It’s hardly surprising that inventive lawyers intent on intimidation are using Leveson’s recommendations to try to silence newspaper reporting or that the Metropolitan Police, who had a grimly embarrassing time in front of Leveson, are being cautious and unhelpful. What has surprised me is the depth of the legal and political doo-doo into which the government has stepped. In a hurry to get the Leveson Inquiry dealt with before the 2015 election season opens next year, the government tied itself in knots which may take years to unravel. The Royal Charter deal on a new press regulator was a rushed botch.

The largest single dilemma which Leveson plonked in the government’s lap is defining “the press”. Leveson was so heavily preoccupied by the issue of the misuse of power accumulated by the major newspaper groups, that he did not treat this as a central issue. He should have: defining who is to be covered by law or regulation dealing with news publishing is a basic issue in an era when “the press” doesn’t really exist any more. I argue in a TLS review (£) of Leveson and a report from the Columbia Journalism School on “post-industrial journalism” that the Leveson report’s worst flaw was that it was so backward-looking.

Thrashing round trying to define internet sites and blogs which are “news-related” and suchlike won’t work for anyone except lawyers who can spend happy years in court fighting over definitions. In this BBC explainer there is a nice little film by Newsnight’s David Grossman trying to explain the new law as it relates to online publishers. The Department of Culture Media and Sport have produced a colourful new diagram to help publishers work out if they’re covered by the new law. Here’s Patrick Smith of MediaBriefing picking holes.

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03
Sep 12

The Leveson Inquiry pre-positioning: editors a bit confused

The printing of naked photos of Prince Harry by The Sun exposed nothing very interesting about the prince but it did dislodge some very muddled thinking about the future of newspapers.

The short-term future for newspaper editors is dominated by the Leveson Inquiry, due to report in the autumn. The Inquiry’s chairman has been sending provisional summaries of his views to editors and they don’t like what they read, claiming that it hints at statute-backed press regulation. The government sounds wary. The opposition Labour Party is sitting on the fence on that issue, preparing to jump off on whatever side will cause the government most trouble, while keeping as much attention as they can muster on the issue of media plurality and ownership. These are all pre-publication manoeuvres. Nobody yet knows what Leveson thinks and positions will be amended or even abandoned when his views become clear.

The Prince Harry pictures gave editors a chance to rehearse their defences, which came in two varieties. The first is a broad press freedom argument which asks for licence to disclose anything which they deem interesting and which is within the law (and maybe a few things which aren’t). As a defence in court – prosecutions of News of the World journalists for phone-hacking and related offences are churning through the system in parallel to the Leveson Inquiry – this is unlikely to work (see this from the HuffPo by one of those arrested). We might christen this the “spacious elbow room” argument; popular papers need space to do what they do and to survive. A tincture of anti-establishment language is usually thrown in. Hence the ex-editor of The Sun, Kelvin MacKenzie:

“I’m unsure why the establishment hate newspapers so much but what I’d like to see is editors get off their knees and start pushing back against these curtailments in what will eventually, I promise you, lead to the closure of newspapers”.

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