No, not paywall: paygate

Stand by, some time in 2011, for another attempt to escape from the word “paywall”. As this blogpost about an address to staff by New York Times editor Bill Keller discloses, the preferred term will be “paygate”.

That is probably a shade better that paywall and is certainly snappier than the “metering system” that NYT executives have talked about so far. Or is it a little close to Watergate and every other “gate” that has followed?

I savour the image of the NYT as a rhinoceros, not to mention Keller’s feline bitchiness about the Wall Street Journal.


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