20
Apr 17

Two faces of Facebook

This morning’s headlines are about the Facebook’s progress in connecting your brain to their social network. Their scientists, led by the ex-head of the American defence research agency Darpa, foresee the day when you won’t even have to lift a finger to press a ‘Like’ button. You’ll think it and it’ll happen.

The focus on Facebook’s announcement at their F8 developers conference in California is understandable. But my eye was caught by something quite different in what the network’s founder Mark Zuckerberg said. Something which shines a light on what a split personality Facebook is becoming on the issue of its effect on human society.

Zuckerberg talked about pictures and how much easier Facebook would make it to edit them. There’s a coffee cup in a picture of you: the touch of a key will add a whisp of steam or a second cup. You could make it look, he said, as if you’re not drinking coffee alone. Facebook will help us be ‘better able to reflect and improve our life experiences.’

New products would focus on the visual. And that, Zuckerberg said, is ‘because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.’ Boring old words: so tiresome, so time-consuming, so slow.

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22
Mar 17

Cut clutter, clarify and care about every word: Robert Silvers, RIP

Much has been written about Robert Silvers, one of two founders of the New York Review of Books, who died the other day. I never met Silvers but almost feel as if I knew him, despite the fact that he almost never wrote in the NYRB as an author. To read the NYRB was to read the minds of many knowledgeable people; one was also reading the mind of Silvers. His mark was on every paragraph.

That was of course because he edited every word. People who create ideas which last simplify and clarify. Listen to Silvers in this interview from four years ago. I can imagine that his voice might, to some, sound ‘elitist’ and arrogant in its certainty. But hear the clarity of purpose – and the watchful care to have that expressed in every word and comma. Lazy writing is lazy thinking, and vice versa.

The only statement of editorial mission the NYRB ever needed appeared in the first issue in 1963:

“This issue … does not pretend to cover all the books of the season or even all the important ones. Neither time nor space, however, have been spent on books which are trivial in their intentions or venal in their effects, except occasionally to reduce a temporarily inflated reputation, or to call attention to a fraud.”

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14
Nov 16

Zuckerberg: news ought to be ‘authentic’ and ‘meaningful’

No great surprise that the election of Donald Trump was a tipping point for opinion about Facebook. Now people are really asking the questions about the influence of social networks and the mix of human intervention and algorithms that power their selection of news.

This is not a post about the causes of the American election surprise and its implications of journalism (there’s an informative survey of opinions here). This is another bulletin on the progress that Facebook is making in absorbing and acting on the fact that it has moral and democratic responsibilities which stem from its colossal informational power.

At the weekend, Facebook’s chief honcho Mark Zuckerberg responded to charges that Facebook had influenced the election outcome, in particular by circulating fake news stories. No surprise either that Zuckerberg guesses not. But he is guessing. And I’d guess that subsequent research may show infuence. We’ll see.

Fake news is an issue, but it is not the heart of the question. The question which matters is how Facebook – the techies, the software and your community – decides what to show you. Anyone with a smartphone can now distribute information, true, false or debatable. The group of people who used try to sift the truth information likely to matter to society (aka journalists) no longer control the distribution of what they produce. Facebook is the first news distribution platform which operates at scale across the whole planet. Plainly that gives it power and influence; we just don’t yet know precisely how that works. Facebook’s responses to the dilemmas raised by this have been hesitant, crabwise, half-admissions that it may have some ‘editorial’ responsibilties and is not only a big, neutral tech-only company.

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27
Sep 16

A few clues to how Facebook should think about news

Among the mainstream online/print news media, anxiety about Facebook has turned to aggression. The attacks are the product of fear.

Facebook is a large enough corporation to generate headlines almost every day. But the row over the social network taking down a historic, and still powerful, picture taken in 1972 during the Vietnam War handed the pundits who worry about the future of journalism a golden opportunity.

screen-shot-2016-09-26-at-11-50-23Facebook was beaten up for good reason: taking the picture down was idiotic and asking for trouble. But the ferocious aggression is not about Facebook’s failure to tell the difference between kiddie porn and a legendary piece of photojournalism. It’s about Facebook hoovering up advertising revenue which once went to pay for newsrooms.

A great many journalists aren’t thinking straight about Facebook (notable exception here). In an attempt to clarify, this post is in the form of advice to Facebook. That’s because I don’t think sniping at Facebook is working (although I’ve had a go at its executives before now myself). Least of all do I think that publishers can seek protection from social news distrbutors from governments. With the distribution of news now decoupled from the organisations which generate news, power now lies with the distributors. Facebook’s daily news audience is at least 600,000 people and growing; it’s the most popular news-sharing site in America.

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12
Dec 14

Nick Denton: a quotation to add to the collection

NDentonWLeitch_033110.jpgI think it is hallway of the Chicago Tribune building which is decorated by quotations on journalism and the freedom the press carved into the stone walls. Many are inspiring, most are sonorous and a few are pompous.

I have a new candidate for this collection. Its language is in the informal style of the 21st century rather than the more formal wording of earlier eras. Nick Denton, the founder of Gawker, wrote a 4,000-word memo to his staff this week brutally critical of both himself and some senior members of the groups’ staff (background here). This paragraph leapt at me:

“Editorial management’s mission for next year is simple. Here’s your budget. Break some stories. Expose the story behind that story. Say what others cannot or will not. Make us proud. This is the one of the greatest editorial openings of all time. Don’t fuck it up!”

Gawker has a claim to be the most successful online journalism start-up on the planet (despite the fact that some journalists don’t think it’s good journalism). What Denton’s rallying cry illustrates so well is that in the digital era much changes, but not everything does. Adjust the prose style and that paragraph could have been written or spoken by any galvanising editor of the past three centuries. It belongs on a wall somewhere.

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12
Nov 14

“Shield laws” are back – but watch the drawbacks

The annual conference of the Society of Editors heard two arguments this week for “shield laws” to protect the confidentiality of journalists’ sources including a pledge from the Culture Secretary, Sajid Javid, that a future Conservative government would amend the Human Rights Act to give more “specific protection” to journalists.

There is a good account here of the speech by Gavin Millar QC, a very knowledgeable expert, and Javid’s speech is here. All this is well-intentioned and understandable: shield laws already exist in several American states. For a whole series of reasons stemming from recent disclosures, the protection of sources in the digital age is a big concern.

But there’s a big difficulty with shield laws, however tempting they might sound at first hearing. They require journalists to be a defined category of people. Once upon a time, that might have been easy: they were people who worked on the editorial content produced by printed newspapers and broadcast channels. Important disclosures are made by journalists; but they are also made by people who aren’t inclined to call themselves that.

Now, it’s not so easy. Anyone with a smartphone can “publish” to audiences large and small, simply by hitting a “share” button. Who counts as a journalist? In the aftermath of the Leveson Inquiry into phone-hacking and related wrong-doing, civil servants tied themselves into tangled knots trying to define “news publishers” who would be included in a new regulatory system.

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01
Oct 14

The importance – for experiment – of not being embarrassed

catAs news media have to re-think much of what they do by experiment, popular media should be making use of one big, built-in advantage. They don’t embarrass easily.

Hidden away in this account of experiments at the Swedish mid-market tabloid Expressen is a clue. The paper’s head of mobile, Johann Hedenbro, was mostly busy talking to a MediaBriefing conference about the efforts they made to build their own version of Upworthy and how they are trying to make money from mobile users.

He makes the point that with small screens, it is more natural to split editorial material up into specialised streams. And he mentions, in passing, their “new, embarrassing site likeanimals.se”. The site is apparently so embarrassing that I can’t even find it either on my PC or phone (maybe I’m just not looking right: if you find it please tell me). Let’s assume it’s yet more pictures of cute and cuddly cats. And let’s also assume that Mr Hedenbro isn’t really embarrassed by it.

This says something about how experiment works. If you’re afraid of being laughed at for being trivial and not serious about journalism, you will limit your experiments. The quality of experiments lies partly in pushing them right out to the limits and sometimes beyond.

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