02
Nov 17

Facebook has hit a wall – the people running the company don’t know it yet

 

 

 

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25
Sep 17

Facebook: reactive apology and re-inventing the wheel

Watching Facebook wrestle with ageless questions about privacy, free speech and fair play rules for democratic elections is a little bit like watching a group of students produce an occasional essay on political philosophy – without the benefit of any reading or teaching on the subject. The Facebook executives struggling with these questions want to start over without the clutter of received ideas.

Mark Zuckerberg’s latest post, on dealing with the problems of Facebook being used for electoral interference, gives us a lot of sensible changes which the network will make. It also hands down the great man’s definition of freedom. Given that Zuckerberg is a de facto electoral commission for many states on the planet, this a statement of some importance for civil society.

The key sentences are:

Freedom means you don’t have to ask permission first, and that by default you can say what you want. If you break our community standards or the law, then you’re going to face consequences afterwards.

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20
Apr 17

Two faces of Facebook

This morning’s headlines are about the Facebook’s progress in connecting your brain to their social network. Their scientists, led by the ex-head of the American defence research agency Darpa, foresee the day when you won’t even have to lift a finger to press a ‘Like’ button. You’ll think it and it’ll happen.

The focus on Facebook’s announcement at their F8 developers conference in California is understandable. But my eye was caught by something quite different in what the network’s founder Mark Zuckerberg said. Something which shines a light on what a split personality Facebook is becoming on the issue of its effect on human society.

Zuckerberg talked about pictures and how much easier Facebook would make it to edit them. There’s a coffee cup in a picture of you: the touch of a key will add a whisp of steam or a second cup. You could make it look, he said, as if you’re not drinking coffee alone. Facebook will help us be ‘better able to reflect and improve our life experiences.’

New products would focus on the visual. And that, Zuckerberg said, is ‘because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.’ Boring old words: so tiresome, so time-consuming, so slow.

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22
Mar 17

Cut clutter, clarify and care about every word: Robert Silvers, RIP

Much has been written about Robert Silvers, one of two founders of the New York Review of Books, who died the other day. I never met Silvers but almost feel as if I knew him, despite the fact that he almost never wrote in the NYRB as an author. To read the NYRB was to read the minds of many knowledgeable people; one was also reading the mind of Silvers. His mark was on every paragraph.

That was of course because he edited every word. People who create ideas which last simplify and clarify. Listen to Silvers in this interview from four years ago. I can imagine that his voice might, to some, sound ‘elitist’ and arrogant in its certainty. But hear the clarity of purpose – and the watchful care to have that expressed in every word and comma. Lazy writing is lazy thinking, and vice versa.

The only statement of editorial mission the NYRB ever needed appeared in the first issue in 1963:

“This issue … does not pretend to cover all the books of the season or even all the important ones. Neither time nor space, however, have been spent on books which are trivial in their intentions or venal in their effects, except occasionally to reduce a temporarily inflated reputation, or to call attention to a fraud.”

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14
Nov 16

Zuckerberg: news ought to be ‘authentic’ and ‘meaningful’

No great surprise that the election of Donald Trump was a tipping point for opinion about Facebook. Now people are really asking the questions about the influence of social networks and the mix of human intervention and algorithms that power their selection of news.

This is not a post about the causes of the American election surprise and its implications of journalism (there’s an informative survey of opinions here). This is another bulletin on the progress that Facebook is making in absorbing and acting on the fact that it has moral and democratic responsibilities which stem from its colossal informational power.

At the weekend, Facebook’s chief honcho Mark Zuckerberg responded to charges that Facebook had influenced the election outcome, in particular by circulating fake news stories. No surprise either that Zuckerberg guesses not. But he is guessing. And I’d guess that subsequent research may show infuence. We’ll see.

Fake news is an issue, but it is not the heart of the question. The question which matters is how Facebook – the techies, the software and your community – decides what to show you. Anyone with a smartphone can now distribute information, true, false or debatable. The group of people who used try to sift the truth information likely to matter to society (aka journalists) no longer control the distribution of what they produce. Facebook is the first news distribution platform which operates at scale across the whole planet. Plainly that gives it power and influence; we just don’t yet know precisely how that works. Facebook’s responses to the dilemmas raised by this have been hesitant, crabwise, half-admissions that it may have some ‘editorial’ responsibilties and is not only a big, neutral tech-only company.

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27
Sep 16

A few clues to how Facebook should think about news

Among the mainstream online/print news media, anxiety about Facebook has turned to aggression. The attacks are the product of fear.

Facebook is a large enough corporation to generate headlines almost every day. But the row over the social network taking down a historic, and still powerful, picture taken in 1972 during the Vietnam War handed the pundits who worry about the future of journalism a golden opportunity.

screen-shot-2016-09-26-at-11-50-23Facebook was beaten up for good reason: taking the picture down was idiotic and asking for trouble. But the ferocious aggression is not about Facebook’s failure to tell the difference between kiddie porn and a legendary piece of photojournalism. It’s about Facebook hoovering up advertising revenue which once went to pay for newsrooms.

A great many journalists aren’t thinking straight about Facebook (notable exception here). In an attempt to clarify, this post is in the form of advice to Facebook. That’s because I don’t think sniping at Facebook is working (although I’ve had a go at its executives before now myself). Least of all do I think that publishers can seek protection from social news distrbutors from governments. With the distribution of news now decoupled from the organisations which generate news, power now lies with the distributors. Facebook’s daily news audience is at least 600,000 people and growing; it’s the most popular news-sharing site in America.

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16
Jun 15

A few quick takeaways on the Reuters Institute Digital News report

The annual state-of-digital-news report from Oxford’s Reuters Institute, released today, confirmed several known trends: the advance of mobile and video, the decline of print and the sturdiness of television news. Underneath the (unsurprising) headlines were several items worth noting.

1.  The multinational survey finds large differences in trust levels. In Finland, 68% of respondents agree that they “can trust most news most of the time”; that figure falls to 32% in the US. Presenting these figures, the report’s main author Nic Newman said that the higher trust numbers tended to be in countries with public service broadcasters who are required by law to be impartial. This is the conventional explanation given for this finding and there must be some truth in it.

But I think there’s a deeper thing at work. The four countries at the bottom of this table are France, Italy, Spain and the US. Whatever else may separate them, all these are countries where the crisis of the elites has been very marked: a significant proportion of the electorate reject the explanations and accounts of what is happening given by the political class. Trust in the news media, or lack of it, is inextricably bound up with the credibility of the political elite.

2.  The fast growth and strength of digital-born global players. The Huffington Post, one of the big winners in the whole survey, is one of the most accessed news and opinion sites in the US and operates in 14 countries, often in the local language. In the league table of digital-born brands, it is beaten by Yahoo (used by 18%) – but this figure is skewed by large traffic in Japan, where Yahoo has a relatively small stake. Huffington Post is next at 10%, followed by Buzzfeed at 4%.

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