Or at least it was new to me when I heard this yesterday. News reporters in “legacy” media who are besieged by predictions that technology is eating their livelihood can be forgiven for being sceptical about techno-hype which lauds new gizmos for being ingenious without actually asking if they do anything useful.
Here’s a smartphone app that might help solve a problem which has been faced by anyone who has ever been parachuted into an unfamiliar area on a breaking story. How do you find people with knowledgeable opinions on the event/issue/disaster, and find them quickly?
I heard about this at the World Editors Forum from Justin Arenstein, who instanced the use of layar.com to find quotable people with the example of reporters arriving in a small South African town to report the failure of the local authority to keep the public water supply flowing. Layar, a Dutch startup which is in the “augmented reality” (or AR) business, overlays extra information on what your smartphone sees and is often used by travellers to discover more information about, say, a building. The bit that caught my attention is called “Tweeps Around”.
With the app turned on, you can walk down the street or scan a room and your phone will find people who have been tweeting. It will, Justin said, locate the phone of the tweeter within a distance of three or four feet – easily accurate enough for a knock on the door and request for an opinion. The sending of a Twitter message in the first place, a public act, eliminates any concern that they’re going to object to at least being asked to expand on their tweet.