On a recent radio debate, Sunday Times editor John Witherow and Guardian editor Alan Rusbridger both said that the latest printing press purchases by their companies were likely to be their last – thus putting a rough outer limit on the number of years they think their titles will be in print. Thirty years and twenty respectively.

A senior honcho at Pearson, owners of the FT, shortened this to (maybe) five years at a seminar this week. Er, not quite, said a different suit at the FT, rowing back some way. Rob Andrews of PaidContent has very helpfully rounded up here this new readiness to schedule the death of print in more detail then ever before.

Or, as Jeff Jarvis tweeted today: “They said I was nuts when I saw an end to print. I’m getting more company in the asylum.”