06
Apr 11

Blogs, paywalls: trends and straws in the wind

Two signposts for two clear trends this week.

Last night a journalist whose form is live-blogging won the “Political Journalist of the Year” title at the UK Press Awards. This is Andrew Sparrow of The Guardian, who has carved himself a niche as the Westminster reporter who writes minute-by-minute bulletins of big political set pieces and crises. What makes Sparrow good is his blend of old skills and new form. He is fast, but he is also wise.

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As I’ve heard him explain, he began as a normal political reporter and just evolved his live-blog speciality as he went along. He doesn’t think live blogs on any subject replace reporting of a more conventional kind; they complement and enrich it. His strength lies in a combination of “old” qualities (journalistic self-discipline, background depth) and the “new” digital opportunity to distribute updates frequently and instantly.

Second trend sign: people experimenting with paywalls. It isn’t a coincidence that at least two newspapers on either side of the Atlantic announced digital charges this week: in Wolverhampton and Tulsa (with perhaps San Francisco to come). This isn’t just a metropolitan rarity any more. And we had the first public appearance by the two head honchos at the New York Times, Arthur Sulzberger and Janet Robinson, since the paper announced its metered payment system.

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03
Apr 11

Fact heaps, searching and the rolling encyclopaedia

Conditioned by the rythmn of daily newspapers and nightly television bulletins, we think of news as a rolling thing, constantly renewed, refreshed and updated. Twenty-four-hour news channels speed up the cycle, but don’t change that idea of news as the latest version of the story. The newspaper you hold and read is only that latest slice of information; so is a broadcast news bulletin. And anything that isn’t the latest version is dead and gone, waste material.

When I worked at a newspaper with a large website I began to wonder if this idea of news would change. A website is a “rolling” platform in the sense that it can be updated with news quickly and many millions of users go to news sites for just that. But such a site is also something else: a vast store of data that isn’t news any more, a giant heap of facts and judgements. If you want to go deeper into a subject or backwards in the sequence of events, in theory you can. Newspapers and broadcast are news in two dimensions; digital adds a third with its ability to drill downwards, sideways into the information. So a major news website is truly something more like a rolling news encyclopaedia: topped up all the time, but with added depth and uses which newspapers and broadcast don’t have.

Potential depth. The leading news sites have hardly begun to exploit this asset, which grows every hour with the addition of more news. The New York Times chooses to do this by literally organising its material in reference-book form in their “topic pages”. But the material is confined to what’s been published in the Times. Various software companies offer programmes which automate the business of cutting archive material into topical strands. I guess that Daylife is one of the best known. The general consensus, floating on a tide of Google-style optimism, is that software will crack the problem. I began to wonder about this while reading two reflective pieces around this subject by Jonathan Stray and Felix Salmon.

Most of the automated versions I’ve seen just aggregate material: they tack together in one strand all the previously published material on a subject. This is fine but often unsatisfying. There is a vast amount of repetition, which becomes time-wasting and aggravating very quickly. If you’re lucky, the site you’re looking at may have done a “new readers start here” Q&A or an “explainer”; if you’re trying to catch up, that should help. But the problem with moving stories is that they move and those movements often change the attempt to explain what’s happening. Even explainers go out of date. Here’s an example of a bouncy explainer in Mother Jones on Libya (I like “why can’t anyone agree on how to spell Qadaffi’s name?”) which goes awry when it tries to add “updates” below. The reason I’m reading an explainer in the first place is that I don’t want a daisy chain of disconnected update fragments. Integrated information makes better sense.

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21
Mar 11

The New York Times picket fence: who will pay?

The arrival of the New York Times metered paywall needs celebrating. It deserves that not because of its detailed merits or otherwise and least of all because I know it will succeed. I haven’t a clue how it will do. Neither has anyone else.

The welcome is for another go at experiment, another strand of spaghetti thrown at the wall to see if it sticks. Without live try-outs, no sustainable models for keeping journalism afloat will be found.

Given that we have to wait till the NYT announces some results or gives us clues by tweaking the price structure, there are only a few things to be said now plus, below, some links to the best stuff I’ve caught so far. In no particular order:

  • As a number of people have pointed out this isn’t really a paywall, more of a picket fence or a speed bump. Given how porous the proposed system is, it seems inevitable that the number of people consuming NYT material by some means will be many times the number subscribing. Wise observations here from Bill Grueskin (who worked at the always-paywalled Wall St Journal and who should know), particularly on a gap in the fence few people had noticed.
  • How will subscribers feel about this? Not all economic behaviour is strictly rational. Will the subscribers resentfully reflect that that they are the most loyal readers of the Times and they’re the ones who end up getting to pay? Or will they bask in the glow of feeling part of a small and select club?
  • The pricing is steep, relative to the few other experiments in the field and to prevailing wisdom about what the market will stand. If you have the appetite for guesstimation in detail, dive into this exhaustive takeout on the numbers by Ken Doctor.
  • There’s more here from the Monday’s Note’s Frederic Filloux who crushingly describes the scheme announced as like the French tax system: “expensive, utterly complicated, disconnected from the reality and designed to be bypassed.” Unlike most commentators, Filloux actually has an alternative: lower the prices and, above all, simplify. The lesson of the web age is that simplicity or “ease of do” wins out.
  • If Paul Krugman is any guide, some of NYT’s columnists are barely able to take the scheme seriously. He’s advising readers to vote with their feet and jump the fence.
  • Many writers (including Paul Bradshaw here) have welcome the fact that users coming via social networks don’t pay. I can see how the NYT wanted to walk a fine line between remaining connected and open while charging those who can stand it – and decided to give Facebookers and others a break. Isn’t that going to mean that the paying subscribers tend to be old? That doesn’t suggest that lucrative ads can be aimed at them.
  • The NYT’s fine technology writer David Pogue wrote a pained tweet a few hours after the announcement admitting that most of the comment he was seeing was negative. “Well what would YOU do?” he asked in irritation. That remains the best question.
  • If you believe that online advertising will eventually come to the financial rescue, you can afford to ignore charging experiments. But except in a few specialist cases, advertising income as a cross-subsidy for news won’t work for one simple reason: the connection between supply, demand and price. The price of print advertising in its heyday was high because the space in which it could appear was rationed: there was limit to the number of pages presses could print or readers could handle. On the web, there is no such constraint. Hence the price of ad space may one day rise, but it will never rise so high. And for that reason alone, experiments with charging are worth applauding.

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12
Nov 10

No, not paywall: paygate

Stand by, some time in 2011, for another attempt to escape from the word “paywall”. As this blogpost about an address to staff by New York Times editor Bill Keller discloses, the preferred term will be “paygate”.

That is probably a shade better that paywall and is certainly snappier than the “metering system” that NYT executives have talked about so far. Or is it a little close to Watergate and every other “gate” that has followed?

I savour the image of the NYT as a rhinoceros, not to mention Keller’s feline bitchiness about the Wall Street Journal.

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09
Nov 10

Shirky, paywalls and newsletters

Intriguing suggestion here by Clay Shirky, analysing the opaque numbers issued for the websites of The Times and Sunday Times: that a paywall for a general interest paper can only work on the “newsletter” model of privately circulated content to a small, fee-paying readership. In other words, charging can only succeed by altering the nature of the publication.

Shirky makes the powerful point (and he’s made it before) that the web decisively disrupts the continuity of well-known titles and brands in news.

One of the problems for the printed press is the fall in the value that people think newspapers have. Perhaps the most powerful driver of that decline is the simple ability now given to the reader to compare. Before the web, only working journalists sat down each day to compare the relative performance of a competitive set of news outlets; it was part of the job. Now anyone can do this on the web, using any basis of comparison they choose. The lack of relative orginality and the commodity nature of much news, particularly in an era when editorial resources have been thinned out, is far more obvious to all.

It’s beginning to dawn on newspapers that they can only respond to this by thinking the unthinkable. Even if a newspaper decides to make separate pieces of its output special “micro-brands” and to ask readers to pay, this involves restructuring to concentrate on these new outlets. And it may not be easy to locate or form a paying community which appreciates what a paper thinks is a key strength (“comment”, say). Specialist and niche websites will already be in those spaces and they may not be easy to dislodge.

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07
Oct 10

The New York Times goes all emotional

Twice in the space of a few weeks I have heard a top honcho at the New York Times make a speech with the crucial importance of emotional engagement as the main theme. In London it was Arthur Sulzberger (see here) and today at WEF in Hamburg, President and CEO Janet Robinson.

What is it with these NYT executives that they want so much to be loved? Robinson said that many digital websites had not fulfilled their potential because their connection with their readers wasn’t strong enough. And the missing link is emotion: they’re after the readers’ money (as of next year a charge will kick in after a so-far unspecified number of clicks in a month) but, even more important, they want to capture their hearts. Besides using that phrase, Robinson talked about expanding and maximising the “consumer experience”.

Language like this can only be the product of market research studies. Opinion researchers love studies of emotional temperature. But this preoccupation with filling the emotional hole still sits oddly with the other standard component in both the Sulzberger and Robinson speeches: that the NYT will never compromise on standards and quality. Isn’t some of that quality down to formality (chilly stuff like rules about how you do journalism)? They didn’t nickname the NYT the “Grey Lady” for nothing. Can you have warm affection and serious respect? Maybe you can, but if these speeches are going to convince, they have to tackle that question.

And a last piece of advice to the NYT’s executive floor: reading a prepared text is probably not the best way to forge an emotional  bond with an audience.

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22
Sep 10

And you think you have problems

We endlessly debate paywalls, ownership concentration, competition, ethics, platforms and the rest. But not usually in Britain or in the rest of Europe do we do so against a background of people systematically killing reporters. So spare a thought for for the staff of El Diario in Ciudad Juarez in Mexico whose recent tragedies are reported here by the New York Times.

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08
Sep 10

Arthur Sulzberger on the New York Times and “wantedness”

Arthur Sulzberger Jr, chairman of the New York Times, popped up in London today at a WAN-IFRA seminar and told us what we mostly already know about how the paper plans to charge its digital readers in the New Year. But he was more interesting about how the Grey Lady wants to be hugged by its readers.

Having been burned on one earlier paywall experiment, Sulzberger is now an evangelist for “test and learn”. If one scheme doesn’t work he told his audience more than once, we’ll drop it and try another one. The plan which has so far been eight months in development and will launch in January or February will allow users of nyt.com a set number of items for free, after which they will be charged.

They’re still working on what content exactly counts for moving a user towards triggering a charge. Thye haven’t decided the pricing. They’re still working on how the search engines will reach them. A user arriving at an NYT story from a third party will be allowed the “first click” free. The paper wants, Sulzberger said, to be part of the “free eco-system.”

Sulzberger painted these decisions as part of a larger reconsideration of what kind of relationship the paper wanted with its digital readers. We are rethinking, he said, “the very nature of engagement.” The language of marriage is not inappropriate here, for Sulzberger wants the NYT to bond, truly, madly, deeply with its readers. The relationship is glued by emotion. With the possible exception of the Neue Zurcher Zeitung, the New York Times is one of the most formal papers on earth. Yet respect isn’t enough. It officially wants to be loved.

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