Andy Mitchell, Facebook’s director of news and global media partnerships, arrived at the (superb) international journalism festival in Perugia last week to speak about news on Facebook. Thirty per cent of American adults get their news via Facebook (27% in the UK); 88% of millennials in the US do so (71% in Italy). Each month, 1.4bn people use Facebook. That makes Mitchell one of the most – if not the most – powerful news distributors on the planet.
And what Mitchell had to say was straightforward in most ways (full video here) and extremely odd in one important omission.
Facebook wants to improve the “experience” (this word cropped up a lot) of people getting their news on mobile to improve. Links to clunky news sites load slowly and Facebook is talking to major sites (such as the New York Times and Buzzfeed) about embedding their journalism directly in Facebook. Every statistic underlines how much people like getting their news on Facebook.
This was all fascinating, but there wasn’t any mention of how Facebook sees and handles its role as a news gatekeeper, influencing both the detail and flow of what people see. The issue didn’t come up right till the end when a Scandinavian questioner asked Mitchell about instances of Facebook cutting out material from the news linked from his organisation and an Italian student followed up. Mitchell batted both questions away without addressing either directly.