This post on the Google News blog has not had the attention I think it deserves. It’s a small item with large implications.
At first sight the note simply sets down an announcement that a Google team made at the recent Online News Association conference. News publishers can now “tag” (or flag) journalism which they think is particularly special or “standout”. There’s limit to the number of times they can do this with their own content (seven times in a week) but no limit to the frequency with they can bestow the accolade on someone else’s content.
Google News has been wrestling for years with a dilemma which gets worse as the mountain of unsorted online information grows higher and higher. How do you find the information which is of the highest value to you? Google’s most basic algorithm, the foundation of the firm’s fortune, ranks links by the number of connections any given item has. The more links, the higher the place in the list Google returns. But that is a crude sorting mechanism which has long been open to gaming and manipulation.
Google News is plainly very keen to avoid any suggestion that they are choosing between news outlets, despite the fact that its engineers have been tinkering for years with ideas about ranking and sorting journalism for “quality”. It’s a minefield, for obvious reasons. But news is increasingly swapped in social networks. Can Google get involved (especially to help their own new Google+) while staying out of the judgement business? This commentator from TechCrunch thinks not (but note the disagreements in the comments).