Oct 16

News on Facebook: clever people still not (quite) getting it

Six weeks after unleashing a small tornado of criticism for mistakenly taking down a legendary news picture, Facebook’s top honchos have responded to the criticisms they attracted and switched policy.

Their global ‘community standards’ will be adjusted to allow exceptions for ‘newsworthy’ material. So say Justin Osofsky and Joel Kaplan, two Facebook Veeps, in a blog post. This is the key paragraph and the entire description of the tests they will use:

‘In the weeks ahead, we’re going to begin allowing more items that people find newsworthy, significant, or important to the public interest — even if they might otherwise violate our standards. We will work with our community and partners to explore exactly how to do this, both through new tools and approaches to enforcement. Our intent is to allow more images and stories without posing safety risks or showing graphic images to minors and others who do not want to see them.’

On the surface, this is fine and I’m glad that Facebook has learnt from its recent experience. But the surface is the problem. If the Facebookers don’t dig under he surface of these brief, bland phrases soon, they will rapidly find themselves up to their armpits in more controversies. Last weekend’s flare-up was a reported internal row over whether or not Trump-supporting posts should be taken down because they qualify as hate speech. At the rate Facebook seems to be thinking about these dilemmas at the moment, there will be plenty more of this to come.

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Sep 16

A few clues to how Facebook should think about news

Among the mainstream online/print news media, anxiety about Facebook has turned to aggression. The attacks are the product of fear.

Facebook is a large enough corporation to generate headlines almost every day. But the row over the social network taking down a historic, and still powerful, picture taken in 1972 during the Vietnam War handed the pundits who worry about the future of journalism a golden opportunity.

screen-shot-2016-09-26-at-11-50-23Facebook was beaten up for good reason: taking the picture down was idiotic and asking for trouble. But the ferocious aggression is not about Facebook’s failure to tell the difference between kiddie porn and a legendary piece of photojournalism. It’s about Facebook hoovering up advertising revenue which once went to pay for newsrooms.

A great many journalists aren’t thinking straight about Facebook (notable exception here). In an attempt to clarify, this post is in the form of advice to Facebook. That’s because I don’t think sniping at Facebook is working (although I’ve had a go at its executives before now myself). Least of all do I think that publishers can seek protection from social news distrbutors from governments. With the distribution of news now decoupled from the organisations which generate news, power now lies with the distributors. Facebook’s daily news audience is at least 600,000 people and growing; it’s the most popular news-sharing site in America.

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Dec 15

The age of polymorphous media

For my sins, I spend a proportion of my professional life listening to journalists moaning about what is at risk and what has been lost in the digital era. I’ve come gradually to the conclusion that what they mourn most of all is the loss of simplicity.

Journalism expanded in the late 20th century in conditions which were historically exceptional and which, in retrospect, look miraculous. Print had stable advertising and circulation income; the capital costs of presses acted as an automatic barrier to new competitors. Terrestrial television had either taxpayer subsidy or advertising. For journalists, life was simple: they only had to worry about competition from the nearest rival.

In some competitive markets this made life tough, but not complicated. That agreeably simple era has been replaced by a chaotic and fast-changing system for news and opinion which is volatile, unpredictable and polymorphous. In other words, the present is like every other period of journalism’s history except the late 20th century.

If you’re running, working in or thinking of investing in a business involving journalism, here are five things worth keeping in mind in 2016: Continue reading →

Apr 15

Andy Mitchell and Facebook’s weird state of denial about news

Andy Mitchell, Facebook’s director of news and global media partnerships, arrived at the (superb) international journalism festival in Perugia last week to speak about news on Facebook. Thirty per cent of American adults get their news via Facebook (27% in the UK); 88% of millennials in the US do so (71% in Italy). Each month, 1.4bn people use Facebook. That makes Mitchell one of the most – if not the most – powerful news distributors on the planet.

And what Mitchell had to say was straightforward in most ways (full video here) and extremely odd in one important omission.

Facebook wants to improve the “experience” (this word cropped up a lot) of people getting their news on mobile to improve. Links to clunky news sites load slowly and Facebook is talking to major sites (such as the New York Times and Buzzfeed) about embedding their journalism directly in Facebook. Every statistic underlines how much people like getting their news on Facebook.

This was all fascinating, but there wasn’t any mention of how Facebook sees and handles its role as a news gatekeeper, influencing both the detail and flow of what people see. The issue didn’t come up right till the end when a Scandinavian questioner asked Mitchell about instances of Facebook cutting out material from the news linked from his organisation and an Italian student followed up. Mitchell batted both questions away without addressing either directly.

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Mar 15

Little rays of sunshine…journalism in Spain and voting registration

As an antidote to grim March weather, here are two stories to lighten gloom. Struggling to keep up with new media, older people burble that digital social networks carry nothing but trolls and trivia. Many (older) journalists remain sternly pessimistic that their work can survive its bumpy transition to new technologies whose users seem so little interested in serious news and opinion.

At a supper last week organised by Tech City Insider, I had the good luck to sit next to a bearded, energetic man called Michael Sani. He began life as an actor and teacher and founded one of the campaigns trying to improve the falling voter registration rate among young people.

The campaign is called Bite the Ballot and early this year it organised a week-long registration drive. There wasn’t much choice that promoting the apparently-boring cause of registering to vote had to be done on social networks. Besides being the natural online conversation of the 18-24 age group that Sani and his volunteers were aiming at, getting people to relay your message by making it go viral is cheap. Which was good because bitetheballot didn’t have much money.

Long story short: 441,000 new voters were registered in that week. That set a world record for the numbers of voters (as a proportion of the potential electorate) put on the list in a week, outstripping America’s Rock the Vote drive in 2004. New voters registering had a 72% completion rate doing the 5-page form, which might also be a record. The campaign projected pictures onto Big Ben, went to community centres, worked Facebook, Twitter, Snapchat…and spent a grand total of £200.

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Jan 15

In which Mark Zuckerberg of Facebook discovers…depth

The founder of the planet’s largest social network, Mark Zuckerberg, has been thinking about books and, fortunately, he likes them:

I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.


I have to admit I laughed when I first read this (how old do you need to be to get this?). But Zuckerberg was saying that books had depth and that intellectual depth was a value he looked for in media. And that instinct is right on a trend I wanted to highlight.

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Jan 14

This blog: a quick instruction manual

Since this blog is resuming after a break, here’s a fast guide on how not only to find stuff in it but also related things about journalism that I’ve written or clipped.

Fast wheel

All the posts on this blog get tweeted from @georgeprof and linked on a static Facebook page. For me, Twitter is about link-sharing and I pass on and retweet links about journalism, media and, occasionally, daft fragments which catch my fancy. The most active piece of this blog is “What George is reading” (right-hand column) because that’s linked to what I clip in Delicious. Delicious has a chequered history and upsets its users on a regular basis; but how anyone writes a book today without it or its near equivalent I don’t know. Very few days go by without something new popping up in that slot. On a normal day there will be several new links.

Slow wheel

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Jun 11

The filter bubble and public reason

I went today to listen to Eli Pariser, author of “The Filter Bubble: what the internet is hiding from you”. I wasn’t convinced, in several ways.

Pariser’s argument is that the world wide web isn’t what he thought it was. The search engines and social networks manipulate what you see in ways they don’t tell you about and which make them money. Algorithms which sift for “relevance” create a personal information world for you: a filter “bubble” screens you off from wider, richer possibilities. The new giants which dominate the information networks, such as Google and Facebook, should be regulated so that they can do better for society.

Pariser is right to draw attention to the major, barely-announced shift in the way that Google adjusts search results to suit an individual (although there’s dispute about the extent to which it happens). But his worry is the latest chapter in a long debate over the “echo chamber” effects of the internet. Does the availability of so much information deliver the paradox of people less well-informed because they can choose only to consume material which supports their existing beliefs and opinions? There is at least one piece of recent research which casts doubt on this widely-held belief.

My own sense, unsupported by scientific inquiry, is that “echo chamber” tendencies are probably more than offset by the internet’s ability to allow instant, rich, serendipitous exploration of the world’s digital library. When was the last time you sat down at the screen to check closing time at Waitrose and, before you knew where you were and after several sideways jumps, found yourself browsing, via a signpost in Arts & Letters Daily, a piece in Lapham’s Quarterly on diets which include earth, chalk and hair?

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