20
Apr 15

Andy Mitchell and Facebook’s weird state of denial about news

Andy Mitchell, Facebook’s director of news and global media partnerships, arrived at the (superb) international journalism festival in Perugia last week to speak about news on Facebook. Thirty per cent of American adults get their news via Facebook (27% in the UK); 88% of millennials in the US do so (71% in Italy). Each month, 1.4bn people use Facebook. That makes Mitchell one of the most – if not the most – powerful news distributors on the planet.

And what Mitchell had to say was straightforward in most ways (full video here) and extremely odd in one important omission.

Facebook wants to improve the “experience” (this word cropped up a lot) of people getting their news on mobile to improve. Links to clunky news sites load slowly and Facebook is talking to major sites (such as the New York Times and Buzzfeed) about embedding their journalism directly in Facebook. Every statistic underlines how much people like getting their news on Facebook.

This was all fascinating, but there wasn’t any mention of how Facebook sees and handles its role as a news gatekeeper, influencing both the detail and flow of what people see. The issue didn’t come up right till the end when a Scandinavian questioner asked Mitchell about instances of Facebook cutting out material from the news linked from his organisation and an Italian student followed up. Mitchell batted both questions away without addressing either directly.

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16
Mar 15

Little rays of sunshine…journalism in Spain and voting registration

As an antidote to grim March weather, here are two stories to lighten gloom. Struggling to keep up with new media, older people burble that digital social networks carry nothing but trolls and trivia. Many (older) journalists remain sternly pessimistic that their work can survive its bumpy transition to new technologies whose users seem so little interested in serious news and opinion.

At a supper last week organised by Tech City Insider, I had the good luck to sit next to a bearded, energetic man called Michael Sani. He began life as an actor and teacher and founded one of the campaigns trying to improve the falling voter registration rate among young people.

The campaign is called Bite the Ballot and early this year it organised a week-long registration drive. There wasn’t much choice that promoting the apparently-boring cause of registering to vote had to be done on social networks. Besides being the natural online conversation of the 18-24 age group that Sani and his volunteers were aiming at, getting people to relay your message by making it go viral is cheap. Which was good because bitetheballot didn’t have much money.

Long story short: 441,000 new voters were registered in that week. That set a world record for the numbers of voters (as a proportion of the potential electorate) put on the list in a week, outstripping America’s Rock the Vote drive in 2004. New voters registering had a 72% completion rate doing the 5-page form, which might also be a record. The campaign projected pictures onto Big Ben, went to community centres, worked Facebook, Twitter, Snapchat…and spent a grand total of £200.

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06
Jan 15

In which Mark Zuckerberg of Facebook discovers…depth

The founder of the planet’s largest social network, Mark Zuckerberg, has been thinking about books and, fortunately, he likes them:

I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.

 

I have to admit I laughed when I first read this (how old do you need to be to get this?). But Zuckerberg was saying that books had depth and that intellectual depth was a value he looked for in media. And that instinct is right on a trend I wanted to highlight.

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05
Dec 14

The investigative reporters who do it quietly, but very well

I’ve spent the past few years being told repeatedly that investigative journalism is under terrible, terminal threat. The business crisis of newspapers and commercial pressures have gutted investigative teams and dumbed down the very idea. Owners and publishers don’t like it. Across the world, the future for penetrating and patient reporting of what powerful people don’t want revealed is bleak.

I’m pleased to say that this is doom-laden nonsense. Philanthropic money continues to flow into the most difficult and demanding investigations both in the US (the founding donation to ProPublica and Pierre Omidyar’s $250m being the most spectacular examples). Mainstream media continue to strip away layers of concealment. The British Press, Foreign Press Association and James Cameron awards – all in London within the last few weeks – have recognised investigative reporting by, among others, the Sunday Times, the Guardian, The Times, Channel 4’s Despatches and the Bureau of Investigative Journalism (declaration: I’m a trustee). There are few weeks of the year when a conference boosting the skills or morale of investigative reporters doesn’t start somewhere. Today in London it’s the Logan Symposium (foundation funded).

But there is one example of the health of investigative journalism rarely mentioned and I think it deserves to be. I first came across a clue when I was in Hong Kong last year and had lunch with an old friend who brought an extra guest to the meal. This Australian worked, he said, for Reuters and I asked him what he did. He was an investigative reporter and I asked if he specialised in any subject. He did long-form reporting, he said, on the army of the Peoples’ Republic of China.

Now the Chinese army is very large, very powerful and no doubt rich and fertile territory for investigations. But I was struck that Reuters, with its roots as a global news agency, should be deploying investigative reporters on that kind of scale.

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20
Oct 14

How to rebuild local news: a spaghetti-throwing competition!

The dolorous laments over the ruin of journalism have many variations. Many grieve for what they see as the collapse of “accountability” journalism or investigative reporting. Given the quantities of attention and philanthropic money boosting the revival of difficult, long form investigations (at least in the US), I think it hard to argue that this is the worst problem journalism faces*.

By contrast, little attention or commentary is devoted to the slide in the coverage of arts, culture and rigorous longform argument. Arts sections and their critics (at least in the UK) are being cut and squeezed; few people seem to notice.

But the collapse which make all these issues look minor is the hollowing out and implosion of local reporting, a disaster only fitfully noticed by metropolitan media persons. In the UK, between 2005 and 2010 the revenue of the four leading local newspaper companies  fell between 23% and 53%. The Media Reform Coalition calculates that out of 406 local government areas in Britain, 100 have no local daily newspaper at all and 143 have a single title with a monopoly.

I’ve taken these figures from a new report by Martin Moore for the Media Standards Trust with the clunking title “Addressing the Democratic Deficit in Local News through Positive Plurality”. Moore manages the difficult trick of laying out the crisis and proposing help which does not involve public subsidy for journalism – a solution with obvious disadvantages. (Shorter version of his argument here).

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01
Oct 14

The importance – for experiment – of not being embarrassed

catAs news media have to re-think much of what they do by experiment, popular media should be making use of one big, built-in advantage. They don’t embarrass easily.

Hidden away in this account of experiments at the Swedish mid-market tabloid Expressen is a clue. The paper’s head of mobile, Johann Hedenbro, was mostly busy talking to a MediaBriefing conference about the efforts they made to build their own version of Upworthy and how they are trying to make money from mobile users.

He makes the point that with small screens, it is more natural to split editorial material up into specialised streams. And he mentions, in passing, their “new, embarrassing site likeanimals.se”. The site is apparently so embarrassing that I can’t even find it either on my PC or phone (maybe I’m just not looking right: if you find it please tell me). Let’s assume it’s yet more pictures of cute and cuddly cats. And let’s also assume that Mr Hedenbro isn’t really embarrassed by it.

This says something about how experiment works. If you’re afraid of being laughed at for being trivial and not serious about journalism, you will limit your experiments. The quality of experiments lies partly in pushing them right out to the limits and sometimes beyond.

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