02
Nov 17

Facebook has hit a wall – the people running the company don’t know it yet

 

 

 

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16
Oct 17

Curb your enthusiasm for hi-tech giant-killing: start with transparency

Demands to regulate hi-tech companies like Google, Facebook and Apple are being heard at deafening pitch almost every day. This rush by the political herd on both sides of the Atlantic to make new laws (or to enforce the breakup of these corporations) is no better focussed or thought-out than the extraordinary degree of latitude which the same political classes were prepared to allow the same online platforms only a couple of years ago.

The cry for regulation and the laissez-faire inertia of the recent past have a common origin: ignorance. The cure for ignorance is knowledge. And knowledge of exactly what these companies do and don’t do must be the foundation of any further action to get them to shoulder their moral and civic responsibilities. If laws are needed to prevent harm, let them first compel transparency. Any politician pushing that line has my vote.

When Mark Zuckerberg of Facebook rejected claims of Russian online interference in the US presidential election as ‘pretty crazy’, he was either lying or ignorant of what had been happening on Facebook. He has of course admitted he was wrong since (awesomely well-researched narrative by Alexis Madrigal of The Atlantic here).

But suppose that Facebook is open to inspection by national agencies or commissions which supervise elections. That would not necessarily mean open to public inspection, but perhaps to bodies whose duty is to check electoral fairness and compliance with the law. Why would that be so hard?

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25
Sep 17

Facebook: reactive apology and re-inventing the wheel

Watching Facebook wrestle with ageless questions about privacy, free speech and fair play rules for democratic elections is a little bit like watching a group of students produce an occasional essay on political philosophy – without the benefit of any reading or teaching on the subject. The Facebook executives struggling with these questions want to start over without the clutter of received ideas.

Mark Zuckerberg’s latest post, on dealing with the problems of Facebook being used for electoral interference, gives us a lot of sensible changes which the network will make. It also hands down the great man’s definition of freedom. Given that Zuckerberg is a de facto electoral commission for many states on the planet, this a statement of some importance for civil society.

The key sentences are:

Freedom means you don’t have to ask permission first, and that by default you can say what you want. If you break our community standards or the law, then you’re going to face consequences afterwards.

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20
Apr 17

Two faces of Facebook

This morning’s headlines are about the Facebook’s progress in connecting your brain to their social network. Their scientists, led by the ex-head of the American defence research agency Darpa, foresee the day when you won’t even have to lift a finger to press a ‘Like’ button. You’ll think it and it’ll happen.

The focus on Facebook’s announcement at their F8 developers conference in California is understandable. But my eye was caught by something quite different in what the network’s founder Mark Zuckerberg said. Something which shines a light on what a split personality Facebook is becoming on the issue of its effect on human society.

Zuckerberg talked about pictures and how much easier Facebook would make it to edit them. There’s a coffee cup in a picture of you: the touch of a key will add a whisp of steam or a second cup. You could make it look, he said, as if you’re not drinking coffee alone. Facebook will help us be ‘better able to reflect and improve our life experiences.’

New products would focus on the visual. And that, Zuckerberg said, is ‘because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.’ Boring old words: so tiresome, so time-consuming, so slow.

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06
Mar 17

Dear Google, your algorithm went walkabout

In the past couple of years Google has moved more and more openly into creating editorial content, albeit material assembled by computers and not by people. One algorithm experiment in this line reveals a terrible muddle about truth.

The version of machine-created material most often seen in a Google search is the box which flips up on the right hand side of a screen to summarise what Google knows about the main subject of a search. I asked Google for the nearest branch of the restaurant chain Wahaca to my home in London:

For this kind of search, such panels work just fine. I get links to Wahaca locations on the left and a summary of the things I’m most likely to want to know about Wahaca neatly laid out on the right. This is the sort of thing that search does well with what the early pioneers of online called ‘ease of do’. Exact factual information, in a split second.

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24
Oct 16

News on Facebook: clever people still not (quite) getting it

Six weeks after unleashing a small tornado of criticism for mistakenly taking down a legendary news picture, Facebook’s top honchos have responded to the criticisms they attracted and switched policy.

Their global ‘community standards’ will be adjusted to allow exceptions for ‘newsworthy’ material. So say Justin Osofsky and Joel Kaplan, two Facebook Veeps, in a blog post. This is the key paragraph and the entire description of the tests they will use:

‘In the weeks ahead, we’re going to begin allowing more items that people find newsworthy, significant, or important to the public interest — even if they might otherwise violate our standards. We will work with our community and partners to explore exactly how to do this, both through new tools and approaches to enforcement. Our intent is to allow more images and stories without posing safety risks or showing graphic images to minors and others who do not want to see them.’

On the surface, this is fine and I’m glad that Facebook has learnt from its recent experience. But the surface is the problem. If the Facebookers don’t dig under he surface of these brief, bland phrases soon, they will rapidly find themselves up to their armpits in more controversies. Last weekend’s flare-up was a reported internal row over whether or not Trump-supporting posts should be taken down because they qualify as hate speech. At the rate Facebook seems to be thinking about these dilemmas at the moment, there will be plenty more of this to come.

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20
Apr 15

Andy Mitchell and Facebook’s weird state of denial about news

Andy Mitchell, Facebook’s director of news and global media partnerships, arrived at the (superb) international journalism festival in Perugia last week to speak about news on Facebook. Thirty per cent of American adults get their news via Facebook (27% in the UK); 88% of millennials in the US do so (71% in Italy). Each month, 1.4bn people use Facebook. That makes Mitchell one of the most – if not the most – powerful news distributors on the planet.

And what Mitchell had to say was straightforward in most ways (full video here) and extremely odd in one important omission.

Facebook wants to improve the “experience” (this word cropped up a lot) of people getting their news on mobile to improve. Links to clunky news sites load slowly and Facebook is talking to major sites (such as the New York Times and Buzzfeed) about embedding their journalism directly in Facebook. Every statistic underlines how much people like getting their news on Facebook.

This was all fascinating, but there wasn’t any mention of how Facebook sees and handles its role as a news gatekeeper, influencing both the detail and flow of what people see. The issue didn’t come up right till the end when a Scandinavian questioner asked Mitchell about instances of Facebook cutting out material from the news linked from his organisation and an Italian student followed up. Mitchell batted both questions away without addressing either directly.

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12
Dec 14

Nick Denton: a quotation to add to the collection

NDentonWLeitch_033110.jpgI think it is hallway of the Chicago Tribune building which is decorated by quotations on journalism and the freedom the press carved into the stone walls. Many are inspiring, most are sonorous and a few are pompous.

I have a new candidate for this collection. Its language is in the informal style of the 21st century rather than the more formal wording of earlier eras. Nick Denton, the founder of Gawker, wrote a 4,000-word memo to his staff this week brutally critical of both himself and some senior members of the groups’ staff (background here). This paragraph leapt at me:

“Editorial management’s mission for next year is simple. Here’s your budget. Break some stories. Expose the story behind that story. Say what others cannot or will not. Make us proud. This is the one of the greatest editorial openings of all time. Don’t fuck it up!”

Gawker has a claim to be the most successful online journalism start-up on the planet (despite the fact that some journalists don’t think it’s good journalism). What Denton’s rallying cry illustrates so well is that in the digital era much changes, but not everything does. Adjust the prose style and that paragraph could have been written or spoken by any galvanising editor of the past three centuries. It belongs on a wall somewhere.

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