Triggered by a new wave of complaint about Google in Europe, today’s note looks at Google’s interest in legacy news media. Why, Filloux asks, has Google maintained Google News for so long when it makes no money and when news sites are so relatively insignificant as sources in Google’s gigantic search business?
He thinks that the answer lies in Google’s planned move from being a search engine to being a knowledge engine: the ability to deliver more sophisticated and useful answers than most of us can dream automated search can now deliver. At the heart of that effort is something called Knowledge Graph. And the key to that is the boring-but-important issue of the structure of data. News media connect bits of information to make it knowledge people may want and need.
As Filloux points out, pure-play web news sites are often better at this than the ones built by established mainstream media – despite the fact that the legacy media often hold richer, bigger databases. New media’s data is easier to find because what is stored is better labelled and can be made sense more easily.