16
Mar 15

Little rays of sunshine…journalism in Spain and voting registration

As an antidote to grim March weather, here are two stories to lighten gloom. Struggling to keep up with new media, older people burble that digital social networks carry nothing but trolls and trivia. Many (older) journalists remain sternly pessimistic that their work can survive its bumpy transition to new technologies whose users seem so little interested in serious news and opinion.

At a supper last week organised by Tech City Insider, I had the good luck to sit next to a bearded, energetic man called Michael Sani. He began life as an actor and teacher and founded one of the campaigns trying to improve the falling voter registration rate among young people.

The campaign is called Bite the Ballot and early this year it organised a week-long registration drive. There wasn’t much choice that promoting the apparently-boring cause of registering to vote had to be done on social networks. Besides being the natural online conversation of the 18-24 age group that Sani and his volunteers were aiming at, getting people to relay your message by making it go viral is cheap. Which was good because bitetheballot didn’t have much money.

Long story short: 441,000 new voters were registered in that week. That set a world record for the numbers of voters (as a proportion of the potential electorate) put on the list in a week, outstripping America’s Rock the Vote drive in 2004. New voters registering had a 72% completion rate doing the 5-page form, which might also be a record. The campaign projected pictures onto Big Ben, went to community centres, worked Facebook, Twitter, Snapchat…and spent a grand total of £200.

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20
Oct 14

How to rebuild local news: a spaghetti-throwing competition!

The dolorous laments over the ruin of journalism have many variations. Many grieve for what they see as the collapse of “accountability” journalism or investigative reporting. Given the quantities of attention and philanthropic money boosting the revival of difficult, long form investigations (at least in the US), I think it hard to argue that this is the worst problem journalism faces*.

By contrast, little attention or commentary is devoted to the slide in the coverage of arts, culture and rigorous longform argument. Arts sections and their critics (at least in the UK) are being cut and squeezed; few people seem to notice.

But the collapse which make all these issues look minor is the hollowing out and implosion of local reporting, a disaster only fitfully noticed by metropolitan media persons. In the UK, between 2005 and 2010 the revenue of the four leading local newspaper companies  fell between 23% and 53%. The Media Reform Coalition calculates that out of 406 local government areas in Britain, 100 have no local daily newspaper at all and 143 have a single title with a monopoly.

I’ve taken these figures from a new report by Martin Moore for the Media Standards Trust with the clunking title “Addressing the Democratic Deficit in Local News through Positive Plurality”. Moore manages the difficult trick of laying out the crisis and proposing help which does not involve public subsidy for journalism – a solution with obvious disadvantages. (Shorter version of his argument here).

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01
Oct 14

The importance – for experiment – of not being embarrassed

catAs news media have to re-think much of what they do by experiment, popular media should be making use of one big, built-in advantage. They don’t embarrass easily.

Hidden away in this account of experiments at the Swedish mid-market tabloid Expressen is a clue. The paper’s head of mobile, Johann Hedenbro, was mostly busy talking to a MediaBriefing conference about the efforts they made to build their own version of Upworthy and how they are trying to make money from mobile users.

He makes the point that with small screens, it is more natural to split editorial material up into specialised streams. And he mentions, in passing, their “new, embarrassing site likeanimals.se”. The site is apparently so embarrassing that I can’t even find it either on my PC or phone (maybe I’m just not looking right: if you find it please tell me). Let’s assume it’s yet more pictures of cute and cuddly cats. And let’s also assume that Mr Hedenbro isn’t really embarrassed by it.

This says something about how experiment works. If you’re afraid of being laughed at for being trivial and not serious about journalism, you will limit your experiments. The quality of experiments lies partly in pushing them right out to the limits and sometimes beyond.

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27
May 14

The New York Times and innovation: are they asking the right question?

The New York Times did a kind favour to the rest of the news media when, amidst the storm provoked by the sacking of its editor Jill Abramson, we got to see a report on the paper’s lack of progress in digital journalism by a group of its younger editors.

I don’t need to describe “Innovation” further for you: it’s been capably done elsewhere (see also here). Instead, I want to ask the question which I haven’t yet seen put, perhaps because it makes people a little nauseous. Is it actually possible for a big, mainstream newspaper to make the transition to being, principally, a digital platform for journalism? Not just make the transition slowly, painfully and with embarrassing mistakes but…not make it at all.

I’m by nature an optimist and I recently I wrote a book which, among other themes, looks at the regularity with which journalism re-invents itself when disrupted. But having read the 96 pages of the NYT document, even my faith in the future was dented.

As many other readers have said, it is a brutally frank self-examination. But for all the bravery involved, a number of questions just aren’t there. With all the fervour of tribesmen waving a talisman to ward off evil spirits, the authors repeatedly praise the outstanding quality of the NYT’s journalism. A touch smug, an outsider might think, but hardly controversial.

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21
Feb 14

David Hepworth’s blog, reasons to like

For the first time in a long while I’ve added a new line to the blogroll (scroll down on the right): one of several blogs written by David Hepworth, an experienced magazine editor and publisher.

DAVID HEPWORTH

I’ve never met Hepworth but I’ve been following his work for a long time. When I was editing the Saturday edition at The Times, the magazine Hepworth was then publishing, The Word, was the most enjoyable magazine I read in any month. It was irreverent, snappy, wise and funny. It covered movies, books, music and almost anything that babyboomers like to enjoy, watch, listen to or collect and it did so without ever implying that the readers were idiots who needed to be tricked into reading something. In short, it had a lovely, likeable editorial personality. Strictly speaking it was a music magazine, but it felt like something broader and more eclectic.

Being so good, of course The Word was a weak commercial proposition and folded. Like a fool, I never kept any copies. See here the kind of distress its closure caused.

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06
Feb 14

As online news and comment sites find their feet…editing turns out to be…useful

I wrote here recently about how “pure-play” online news and comment sites were starting to find their feet in greater numbers commercially, and, as they do so, more confidently rewriting the handbook on how journalism gets done most effectively with the tools newly available.

Nothing unusual about this: upstarts, dismissed at first as frivolous, grab large audiences and then work more serious stuff into the mix. It’s happened throughout the history of journalism so far – with the exception of the late 20th century when advertising income was secure. And it’s happening again now. (For a longer version of this argument, see Out of Print, details on the right).

But there’s one aspect of this that gets sidelined in a lot of discussion of new things. And that’s because the importance of editors is an old thing, being rediscovered yet again.

As the digital era began and its opportunities and possibilities emerged, one thing became clear. News media were going to “de-industrialise”. The dominant position held by a small number of print publishers and terrestrial broadcasters was not going to disappear but it was going to be eroded because the power to publish was being radically redistributed. Furthermore, this argument ran, individual journalists would be empowered to become independent of corporate monoliths. Journalism would not just de-industrialise but the newsrooms would no longer be the dominant unit of organisation. The important player would be the smallest atomic particle in the system: the individual journalist.

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28
Jan 14

Laboratory sites are re-inventing journalism on the run

For the past fifteen years, an argument has been reverberating in and around journalism. The digital era, argued one school of thought, is a total re-set: nothing will – or can – survive of the old news media dominated by print and terrestrial broadcast. Rubbish, argued the other school: digital journalism can’t do original reporting and when the world clocks that fraud, mainstream media will revive.

I parody the opposing positions, but not by much. The quarrel was static and often sterile. I’ve argued (here and here) that the task of journalists in the digital era is to adapt old values and ideals to new circumstances and possibilities. In other words, a lot needs to change to renew an old ideal: telling people useful truth.

This stale dispute from the past is now being rendered irrelevant by new online news businesses which have the experimental drive, technological confidence and resources to try new ways of doing things – and which have already won a sizeable audience to try them on.

Experiments small and large with everything from how long the ideal list should be to the ideal width for pictures to the right tone for longform reporting are conducted one the run, at speed and with a wealth of data about what is shared and how much. Failed experiments are dumped and forgotten. Online sites are not inhibited by caution about their reputation; they have won millions of users but not yet prestige and respect. Such sites are run as laboratories for the next news.

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26
Sep 13

Buzzfeed is more likely to regenerate journalism than any number of anxious conferences

This post opens with a hat-tip to Martin Moore, who pointed out to me the other day what a remarkable document is the message recently sent to the staff of the viral video site Buzzfeed by its founder Jonah Peretti. I’d seen mention of it, but failed to see its importance.

It is fascinating and well worth a read. Peretti’s start-of-term pep talk is both new – digitally aware, thinking ahead and celebrating innovation both editorial and technical – and at the same time old. Improbable, even shocking, innovation to grab an audience and income which can later fund journalism has happened before. In fact it’s happened throughout most of journalism’s history with the exception of the late 20th century.

What Peretti’s memo describes is the compressed history of a site begun to make it easy for bored people at work to swop silly videos and lists is now hiring foreign correspondents and investigative reporters, often the two most important and expensive tribes of journalists found in any newsroom. Peretti did not reach this position by waking up one morning and deciding to help democracy be better informed; he put together a team of alpha geeks who built a site which was unbeatable for sharing video of skateboarding cats on smartphones and social media. With that foundation, he can now go out and compete for high-prestige journalism prizes.

Many experiments fail; Buzzfeed might. It uses its not inconsiderable creative skill to make fluent, clever semi-disguised ads for companies which pay for the service. Critics allege that this will blunt the site’s reportorial edge; we’ll see. (In my book Out of Print just published, I record a senior Buzzfeed person who seems to admit this: page 221). The giggling frivolity might simply overwhelm trying to explain what’s happening in Nairobi or Nablus.

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